da Vinci Schools

The da Vinci schools campaign was the project that I spent the majority of my summer working on during my internship at RjM. I really enjoyed creating a cohesive brand across such a wide variety of projects. Collaborating with the teams at RjM and da Vinci helped me to deliver projects that everyone involved could be proud to share.

da Vinci wanted many snapchat filters for the various enrollment events that they were planning at the time, and they ended up enjoying the pieces so much that they wanted more just to have on hand. I always enjoyed working on these assignments because they really allowed me to experiment with this brand.

The bus design was the individual piece within this campaign that took the longest to create. Once the design was finalized there were still many technical tweaks that needed to be made in order to ensure that it would fit the bus properly.

All of the work that went into this process paid off, especially since this bus won a Gold MANNY Award in the Out-of-Home Single Execution category.

Creating the environmental pieces for the school was a task that allowed me to have a lot of creative freedom. I really enjoyed using the values that da Vinci had defined to create an exciting environment for the students.

Here are a few of the print pieces that I created for da Vinci. The letterhead, business cards, and postcards were the first pieces I created for this client. Beginning with those simple tasks allowed me to get comfortable with da Vinci’s new brand.